Collaborative Marketing

The Kiwifruit Export Regulations 1999 establish Zespri as the sole authorised exporter of New Zealand grown kiwifruit to all markets except Australia.

However, the Regulations do provide for applications to KNZ for the export of kiwifruit, by others, under collaborative marketing arrangements. Export of New Zealand grown kiwifruit to Australia is regulated under the Horticulture Export Authority Act 1987 and is outside KNZ's jurisdiction.

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A Collaborative marketing arrangement is defined by the Regulations as "an arrangement by which a person may export New Zealand grown kiwifruit in collaboration with Zespri Group Limited."  Collaborative marketing has "the purpose of increasing the overall wealth of New Zealand kiwifruit producers.

Any person interested in entering into a collaborative marketing arrangement to export kiwifruit or kiwiberry, in collaboration with Zespri must apply to and obtain the approval of KNZ.  It is strongly recommended to read through the guidelines document to begin with.

Application guidelines and forms can be downloaded by clicking the relevant button below. 

Publication of Collaborative Marketing Results - Regulation 15

KNZ is required by the Regulations to publicly disclose:

the identity of each person approved to be collaborative marketing approval holder;

the volume marketed by each collaborative marketing approval holder; and

financial information assessing whether net returns to New Zealand kiwifruit producers would hav ebeen greater than would have been the case if the approval had not been given.

KNZ also publishes information as to the kiwifruit applications receive, approved or declined.  Collaborative marketing statistics can be downloaded below.

Collaborative Marketing Statistics

Financial information assessing whether net returns to suppliers would have been greater than would have been the case if the approval had not been given, also must be publicly disclosed by KNZ.

A historical list of Regulation 15 documents can be found via the button below.